The Gold Standard Has Been Raised
New Holland, a name known throughout the manufacturing industry for over a century for its leadership in hay tools, is celebrating a legacy of 120 years. New Holland has maintained this leadership through dedication in innovation and customer support and has earned the position for the rest of the industry to compare themselves to the New Holland brand and performance.
Therefore, we are excited to announce a special emphasis on New Holland's leadership and recent product introductions and updates in hay tools with a new product advertising campaign called "The Gold Standard" which clearly demonstrates our leadership position.
The Gold Standard creative will be seen across national industry publications, digitally online with endemic industry sites and e-newsletters as well as outdoor billboards in select markets. Additionally, social media and search engine marketing will be used to boost the messaging and get dealers excited about marketing in their primary markets.
You will continue to see The Gold Standard in marketing materials and events beyond the initial launch and first cut season. Also, The Gold Standard will continue throughout the rest of 2015 as it integrates additional hay tool products beyond the Rollbelt™ 560 Round Baler and Discbine® 313 Disc Mower-Conditioner into the campaign theme.